Blog by: Mary B. Aversano
Logo legalAversano IP Law | aversanoiplaw.com
E: Trademarks@aversanoiplaw.com | T: (310) 904-9380

Purpose of this Blog: To provide information about interesting or unusual trademarks, commonly called non-traditional marks (NTMs).  Examples of NTMs are color, sound, scent, touch, holograms, trade dress and three-dimensional marks. To also provide interesting updates from the United States Patent and Trademark Office (USPTO).

About the Author:

Mary B. Aversano is an attorney with significant experience in all aspects of domestic and international trademark law including clearance, prosecution, maintenance, agreements and enforcement on a global basis. She also has experience with related areas of copyright, domain names, social media, litigation and contentious matters including TTAB proceedings and UDRP complaints.

Since 1998, Mary has been active with a global not-for-profit association of trademark owners and professionals, the International Trademark Association (INTA), serving as Co-Chair and Chair of the Brand Names Education Foundation established to encourage the study of trademarks at the college, university and law school level throughout the world, Team Leader for the Trade Dress Image Library Subcommittee and currently, Team Leader for the U.S. Non-Traditional Marks Subcommittee.

Disclaimer: The views expressed in this Blog are not intended as legal advice or an endorsement of the marks and should only be construed as the author’s observations based on information provided through public records. Links in the Blog to other sites are for informational purposes only.  Discussion about the marks in the Blog is not intended as legal advice or to assert that likely results will occur in similar situations.



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